PROSPECTIVE - tropismes
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DO YOU GET THE LAY OF THE LAND?

Emerge from the « froth of days », making sense of chaos by showing changes, opening the field of possibilities and being inspired one step ahead.

 

A cross-cutting watch will highlight the issues of a particular problem by screening the incoming information and collecting an amazing harvest of pictures, best practices and experts’ testimonials.

 

Understanding what is going on beyond the macro-level trends and the mainstream culture is a crucial opportunity for resilient brands.

 

WE SPOT UPCOMING ASPIRATIONS

  • TREND RESEARCH
  • WEAK SIGNALS
  • LOCAL CULTURE
  • INSIDERS' REPORT
  • WORKSHOP FOR CHANGE

A TEASER BEFORE SCHEDULE A MEETING?

Bespoke and narrative, forward-looking reports are conducted to help brands to get a head start. Desk research meets local investigation & insiders’ testimony to get a holistic discernment. Upcoming aspirations able to disrupt markets or to make a difference in the people’s consumption or lives are also detected. At request, a deeper investigation, most closely and fairly, can report the specific context of a category or a country. To consider some specific purposes, creative & style in particular, our ongoing study of youth, knowledgeable and influential emerging communities can detect weak signals and the creative trends of subcultures.

  • Trend book

    Trend book

    Beyond desk research & competitive intelligence, our holistic process combines several sources. Consumer trends meet sociocultural phenomenas with data, experts’ or influencers’ opinions to streamline your marketing & innovation decision-making.

  • Local investigation

    Local investigation

    Capture & report the sociocultural context from a country or outline the French cultural exception, we are your eyes and ears to gather the mindset of a market or of an activity. We inform & inspire by investigating trends, local community and insiders.

  • Subcultures deciphering

    Subcultures deciphering

    To gain a better understanding of the sociocultural influences of emerging styles, we conduct a visual & keywords deciphering to highlight opportunities and threats that these subcultures stand for the relevancy of your creative universe.

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LOCAL SPOTTERS

25

FOREIGN CORRESPONDENTS

183

BLOGS FOLLOWED

34

MAGAZINES MONTHLY