Emerge from the « froth of days », making sense of chaos by showing changes, opening the field of possibilities and being inspired one step ahead.
A cross-cutting watch will highlight the issues of a particular problem by screening the incoming information and collecting an amazing harvest of pictures, best practices and experts’ testimonials.
Understanding what is going on beyond the macro-level trends and the mainstream culture is a crucial opportunity for resilient brands.
WE SPOT UPCOMING ASPIRATIONS
WORKSHOP FOR CHANGE
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Bespoke and narrative, forward-looking reports are conducted to help brands to get a head start. Desk research meets local investigation & insiders’ testimony to get a holistic discernment. Upcoming aspirations able to disrupt markets or to make a difference in the people’s consumption or lives are also detected. At request, a deeper investigation, most closely and fairly, can report the specific context of a category or a country. To consider some specific purposes, creative & style in particular, our ongoing study of youth, knowledgeable and influential emerging communities can detect weak signals and the creative trends of subcultures.