In a digital world that allows self expression and consumer engagement, refine your brand position in the marketplace is not enough anymore.
Resilient brands are the ones that elevate above arguments and claims to anticipate today’s increasingly complex world and act on the changing needs of their customers. We focus on why you exist and why your target needs you to articulate your brand story and its values. We also consider the societal, economic and technological drivers that are behind a paradigm shift, relevant enough that you could accelerate the progress.
Foster this changing world is a key strategic leverage to inspire relevant brand programs where people are empowered by your company.
WE MIND YOUR BRAND STRATEGY GAP
MARKET AUDIT
BRAND PLATEFORM
PEOPLE EMPOWERMENT
BRAND'S CORE BELIEFS
PURPOSE BRANDING
A TEASER BEFORE SCHEDULE AN MEETING?
We are involved on marketing & communication audit to decipher competitive brand positioning & creative territory on your market. With a deeper immersion, we are able to examine all brand angles’ to clarify its added value and identify new possibilities to achieve like reload its brand territory. Within the framework of an agencies tender bid, we can guide your decision-making as a « brand angel » or assist your marketing & communication teams by helping them to select a creative panel of suitable providers.
On going market study
To highlight the representative strategic positioning of a market and identify its marketing & communication challenges, we provide a competitive mapping based on an extended benchmark which is accompanied of a brand review focused on the best practices.
Brand plateform & Manifesto
Brand platform has to overtake the matching between consumer needs and house culture. To make its vision actionable, it’s more a project for the future that strives the brand by focusing its efforts on determining its business philosophy & sociocultural utility.
Narrative & Creative branding
To build a relevant and attractive brand territory which embodies its DNA essence, some bold & specifics image elements are identified with the ability to inspire creative solutions and to decline consistent integrated communication.
25
EXPERIENCED MARKETS
15
BRAND PLAFORMS
5
DISRUPTIVE BRANDS
13
STRATEGIC SHIFTS