Main focused to be relevant with the digital natives, we seek to reduce the discrepancies by upgrading the traditional research methodologies.
Mind the gap between generations but also the declared consumption habits versus the reality lag. On-line community studies, creativity techniques and ethnography using photo/ video but also wearables. These immersive & narrative ressources, help us to apply our creative approach of research and strategic planning.
Now you better know why we like to call our job as « Insight Teller »?
CONSUMER CENTRIC
TRENDS SNAPSHOT
INSIGHT TELLER
BUSINESS ORIENTED
BRAND APPEAL
WE ARE “INSIGHT TELLER” THROUGH
AN INTEGRATED COMBINATION OF SKILLS
Tropismes is an hybrid structure which displays a particular ability of research & strategic planning through a creative & operational approach.
For this purpose, our team is natively made up of psychosociologists, journalists, photographers, art directors, video editors, influencers who are often also artists at the same time.
Cyril
Strategic planning
10 years/ agencies
DDB - FCB
Teacher Iscom
Artist / Painting
Stephanie
Qualitative studies
10 years/ Institute
Censydiam
Synovate
Psychosemiology
Laetitia
Media strategy
20 years/ agencies
Mediaedge, Zenith
Coach therapist
Artist / Collage
Ling
Sociocultural studies
10 years at Ipsos
Arts & Media
Mixte Magazine
A-Sun Wu Studio
Emilie
Transversal projects
15 years/ advertisers
Danone - Alstom
Startup Art & wines
Mathilde
Digital projects
15 years/ agencies
Marcel, ESV Digital, BETC 4D
Teacher ECV
Carol
Journalism investigation
Managing editor
Shi-zen - QOA - La Plume de Swane
StreetArtist
Thibaut
Artistic direction
Illustrations
StreetArtist
Gallery owner
Screen printing
Sylvain
Video projects
Entertainment
StreetPhotography
Globe trotter
Collective manager
Baudouin
Ethno-photographer
Photo book 75Parisiennes
Elle - WAD - Terre de Vins
Kuno
Asia / Tokyo correspondent
Artistic direction
Fashion, beauty
Party maker
Influencer
Emilie
U.S correspondent
20 years/ Communication
Ogilvy - Saatchi
Institut Curie
FUN FACTS
Our crew is working flexibly with its clients and operates through an extensive talent network to set up bespoke teams which fulfill the research, strategic and creative needs of advertisers & agencies.
Our requirement is to capture tactfully moment of truth and emerging trends which are highlighted in an inspiring story. Rely on actionable insights will enhance naturally the brand strategic thinking in order to inspire a consistent creative translation.
999
PROVOKED LAUGHTER
2
INCUBATED STARTUP
30
FILMS WEEKLY
5
JAPAN OTAKU